Retail / Agro Conversational AI

How Ecoprocor multiplied its leads by 250% at FIMA 2026 by automating support

Deployment of IAra, an agentic assistant with a vector knowledge base that resolved complex questions and sent automatic quotes in real time during the trade fair.

The Challenge

Client Profile Agro-machinery retail
Sector Agro / Industry / Trade Fairs

At massive events like the FIMA fair in Zaragoza, the human team is usually overwhelmed. Cecilio, director of the company, needed a solution that could accurately provide information about the AMB Rousset product line, capture data, and deliver quotes without letting the lead get cold.

The Solution (The Kor)

We designed and implemented IAra, a chatbot with voice and audio projected on a 50-inch screen. Based on a vector knowledge base, it guided the conversation, built the lead profile, and sent the specific quote immediately after the chat ended.

Agro Retail Automation Diagram
Key Results
250% Increase in
leads
40h Stand staff
savings
0m Quote delivery
delay
€1.6k Operational cost
saved
"

"IAra was not only a magnet at the Zaragoza stand, but it simplified everything that happened after the event. The clients left the fair with the quote already in their email."

Cecilio Maíz Director

Make your stand work while you connect

Automate the essential. Go one step beyond.

Schedule audit