The lie of the magical "Lead Magnet"

A new tool comes out and the very next day they are already selling you a revolutionary "Lead Magnet". Quick, free, and painless promises that, if you scratch beneath the surface, are nothing more than vitamin-boosted prompts without real social proof. And that's where your crazy brain asks: "Why couldn't I have done this myself?". The answer is simple: because those canned marketing plans are bland and lack the only thing that matters: your ideas, your notes, and your real experience with human audiences.

Automating absolutely nothing

Today developers are making marketing lead magnets and marketers are automating support. They automate daily tasks crudely, without process, without strategy, and without knowing what they will do with the time they gain. If automating the design of a presentation doesn't help you bring your strategic vision or creativity, then you are simply giving up on working. You are buying all the tickets to suffer the surprise of Oracle employees, who were replaced by the very agents they trained.

"The way we do our thing is unique. That is what no agent with two generic 'skills' will ever be able to emulate."

Let's use this technology our way. It has never been so cheap to customize a tool, so it makes no sense to adapt your processes to standard software. When you automate with strategy, you don't take a step out, but forward and upward. Don't be afraid to grow; let's automate to the measure of our capabilities, because only we can do it.

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